Planning Application

This page displays details of the selected application and its progress. The information and images are retrieved from the Council's Planning database. The scanning process takes place after the application has been validated, hence images for recent applications may not yet be displayed.

If the application has not been determined and provided it is before the consultation expiry date, you can use the Comment on this Application button to make representations on the proposal which will be forwarded to the Case Officer. Guidance is available for making comments on a planning application here.

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Please Note : The End of Public Consultation period date is based on the earliest date a decision can be made following public consultation on an application. This date is a live field and is updated throughout the application stage based on consultations, revised consultations, site notices and press advertisement dates, where required. Therefore this date is subject to change and if you are unsure or require further information you are advised to check with the Case Officer.

Application Details
Application number	SMD/2025/0027	Application type	Advertisement Consent
Site address	Industrial Agricultural Engineering , Brookhouse Way , Cheadle , Staffordshire , ST10 1SR	Proposal	Five signs; 1x vinyl non-illuminated sign in shopfront, 1x wall mounted internally illuminated panel sign on east side elevation, 1x wall mounted internally illuminated panel sign on west side elevation, 1x double pole internally illuminated double sided box estate sign at front of site, and 1x low level non-illuminated sign at pedestrian entrance of site.
Applicant name	ALDI Stores Ltd	Agent name	Harry Berks Avison Young
Applicant address	Taamworth Road , Sawley , DE72 2HP	Agent address	3 , Birmingham , United Kingdom , B1 2JB
Application status	Consultations/Re-consultations issued
Received date	15/01/2025	Valid date	27/01/2025
Fee due	165.00	Fee paid	165.00
Determination required date	24/03/2025	Agreed extended date
Case Officer	Hannah Varley
Start of Public Consultation period	06/02/2025	End of Public Consultation period	28/02/2025
Referred to Secretary of State date		Referral expiry date
Decision by	Delegated Decision	Committee date
Decision	Advertisement Consent - Approved	Decision Date	24/03/2025
Temp permission expiry date		Permission expiry date	23/03/2028
Legal Obligation ref.

Consultations
Name	Address
Cheadle Town Council	The Lodge, 21, Tean Road, Cheadle, Stoke-on-Trent, Staffordshire Moorlands, ST10 1LG
The Owner / Occupier	R V R, BROOKHOUSE INDUSTRIAL ESTATE, BROOKHOUSE WAY, CHEADLE, ST10 1SR
SMDC Environmental Health	Environmental Health,
Cllr Gary Bentley	Cheadle West Ward,
Cllr Kate Mills	Cheadle West,
Cllr Ian Plant	Cheadle West Ward,
The Owner / Occupier	3, DRAYCOTT CROSS ROAD, BROOK HOUSES, CHEADLE, ST10 1XT
The Owner / Occupier	5, DRAYCOTT CROSS ROAD, BROOK HOUSES, CHEADLE, ST10 1XT
The Owner / Occupier	7, DRAYCOTT CROSS ROAD, BROOK HOUSES, CHEADLE, ST10 1XT
The Owner / Occupier	CHELL ENG LTD, DRAYCOTT CROSS ROAD, BROOK HOUSES, CHEADLE, ST10 1PN
The Owner / Occupier	UNITS B C D, BROOKHOUSE INDUSTRIAL ESTATE, BROOKHOUSE WAY, CHEADLE, ST10 1SR
The Owner / Occupier	MANAGERS ACCOMMODATION, THE HUNTSMAN, THE GREEN, CHEADLE, ST10 1XS
The Owner / Occupier	KNIGHTS OF CHEADLE, THE GREEN, CHEADLE, ST10 1PH
The Owner / Occupier	BROOKHOUSE FILLING STATION, THE GREEN, CHEADLE, ST10 1PH
The Owner / Occupier	76, THE GREEN, CHEADLE, ST10 1PH
The Owner / Occupier	THE COTTAGE 78, THE GREEN, CHEADLE, ST10 1PH
The Owner / Occupier	ROEBUCK WORKS, DRAYCOTT CROSS ROAD, BROOK HOUSES, CHEADLE, ST10 1PN
The Owner / Occupier	77, THE GREEN, CHEADLE, ST10 1XS
The Owner / Occupier	79, THE GREEN, CHEADLE, ST10 1XS
The Owner / Occupier	THE HUNTSMAN, THE GREEN, CHEADLE, ST10 1XS
The Owner / Occupier	UNIT A, BROOKHOUSE INDUSTRIAL ESTATE, BROOKHOUSE WAY, CHEADLE, ST10 1SR
The Owner / Occupier	UNIT B, BROOKHOUSE INDUSTRIAL ESTATE, BROOKHOUSE WAY, CHEADLE, ST10 1SR
The Owner / Occupier	UNIT C, BROOKHOUSE INDUSTRIAL ESTATE, BROOKHOUSE WAY, CHEADLE, ST10 1SR
The Owner / Occupier	UNIT D, BROOKHOUSE INDUSTRIAL ESTATE, BROOKHOUSE WAY, CHEADLE, ST10 1SR
The Owner / Occupier	STEADMANS, THE GREEN, CHEADLE, ST10 1PH
The Owner / Occupier	THE BUNGALOW 80, THE GREEN, CHEADLE, ST10 1PH
The Owner / Occupier	UNIT L, BROOKHOUSE INDUSTRIAL ESTATE, BROOKHOUSE WAY, CHEADLE, ST10 1SR
SCC (Highways)	C/o Staffordshire County Council, 3rd Floor, 1Staffordshire Place, Wedgwood Building, Tipping Street, ST16 2DH

Attachments - Click the Description to view the attachment in a new window.
Date	Description
05/02/2025	20710 - PS01 SITE LOCATION PLAN
05/02/2025	20710 - PS02 PROPOSED SIGNAGE PLAN
05/02/2025	20710 - PS03 PROPOSED ELEVATIONS
05/02/2025	20710 - PS04 SIGNAGE DETAILS
05/02/2025	20710 - PS05 - LOW LEVEL PEDESTRIAN ENTRANCE SIGN
05/02/2025	Application Form
05/02/2025	Luminance Table
07/02/2025	Covering Letter
11/02/2025	Consultation Response SMDC Environmental Health
13/02/2025	Consultation Response SCC Highways
20/02/2025	Consultation Response Cheadle Town Council
24/03/2025	Delegated report
24/03/2025	Decision notice